Ambition is the only entry requirement

The BUZZ is a business media brand for entrepreneurs, leaders and changemakers. We publish the people who are actually building things: founders, owner-managers, executives, and the ones running something that did not exist five years ago.

Most business media sorts people by turnover. We do not think turnover is the interesting variable. A founder running half a million who has worked out something nobody else in their sector has is a better read than a chief executive of five hundred million repeating a strategy deck — and the two of them belong in the same issue, because the second one wants to know what the first one found out.

So the standard is editorial, not commercial. Have you built something, changed something, or learned something at your own expense that other people can use? That is the bar. It is a high one, and it is deliberately not a financial one.

What makes it work is that the same audience runs through everything we do. The people reading the magazine are the people in the directory, at the expo, on the newsletter list and in the awards room. That is why repetition here does something repetition on an ad platform does not: by the fourth time somebody sees your name, they have also shaken your hand.