Editorial strands

The slots that run every issue

A magazine becomes recognisable when readers know what they are going to find. These are the franchises — named, recurring, and the reason a reader turns to page forty before page four.

  1. One major business personality, at length

    The cover conversation. One figure per issue, interviewed properly rather than emailed a list of questions.

    About this strand
  2. A hundred ambitious entrepreneurs shaping business

    The list. A hundred founders and leaders whose work is changing something, published once a year and argued about for the rest of it.

    About this strand
  3. Emerging entrepreneurial talent

    Thirty people under thirty who have already built something worth paying attention to.

    About this strand
  4. The Founders

    Every issue

    Long-form founder stories

    How a business actually got built, told at the length the story needs rather than the length a page allows.

    About this strand
  5. The Deal

    Every issue

    Acquisitions, investments and partnerships

    What changed hands, what it was worth, and what it means for everybody else in the sector.

    About this strand
  6. The Scale-Up

    Every issue

    Businesses breaking through the next threshold

    The awkward growth stages — first hires, first premises, first time the founder is not in every decision.

    About this strand
  7. The Next

    Every issue

    Companies and entrepreneurs to watch

    Early enough that you have probably not heard of them, and far enough along that you will.

    About this strand
  8. The Boardroom

    Every issue

    Leadership insight from the people doing it

    Chief executives and senior leaders on the decisions that do not have obvious answers.

    Read the piece
  9. The Numbers

    Every issue

    Revenue, growth, investment and business economics

    The unglamorous arithmetic — margin, pricing, cash and what growth actually costs to buy.

    Read the piece
  10. The Failure

    Every issue

    A founder explains what went wrong

    Our most-read slot, for the reason you would expect: it is the only place anybody tells you what it cost.

    About this strand
  11. Legacy

    Every issue

    Entrepreneurs building something beyond themselves

    Businesses designed to outlast the person who started them, and the people deliberately building that way.

    About this strand

Want a slot?

Strands are commissioned, not bought — but if your story belongs in one of them, tell us which and why.